Turning analytics data into decisions — building clean tracking architectures and meaningful digital experiences.
About
I'm a web analyst and developer with a deep focus on digital analytics — designing tracking architectures, managing data layers, and helping teams understand their users through reliable, clean data.
My work sits at the intersection of engineering and analytics: I speak both the language of developers and the language of business. Whether it's migrating a product from Universal Analytics to GA4, building a Firebase event taxonomy, or debugging a broken tag — I've got it covered.
Expertise
Work
A custom client-side data relay solution that improves event reliability and tag execution timing — reducing data loss on slow connections and SPA navigation events.
Led the migration from Universal Analytics to GA4 across multiple products — including event schema redesign, custom dimensions mapping, and stakeholder reporting dashboards.
Developed and optimized an app event tracking architecture using Firebase Analytics — creating a scalable event taxonomy and integrating with BigQuery for advanced analysis.
Contact